A message asking the user to allow tracking and the iOS prompt to allow it (Source: Facebook)

At Apple’s 2020 Worldwide Developer’s Conference, it was announced that starting with iOS, iPadOS, and tvOS 14 -

Apps will need to receive the user’s permission through the AppTrackingTransparency (ATT) framework to track them or access their device’s advertising identifier.

This single announcement, quite unmistakably caused a dent in Facebook’s (and other advertisers’) universe. And that started the big fight between Menlo Park and Cupertino, with an obvious good and bad side. But as we all know, when it comes to big tech, there is never a good side without some profit to be made. …


Android 10 running on Google’s Pixel 4a
Android 10 running on Google’s Pixel 4a
Photo by Daniel Romero on Unsplash

Android is the most popular operating system on the planet. And perhaps the most important factor in making it so is how versatile it is. It is designed for everyone to use, from the most clueless of users to the ones who want to tinker around with every setting. There’s a term for those tinkerers and enthusiasts, they’re called “power users”.

But using a device to get the best out of it shouldn’t be limited to just those who bother to mess around with it. There shouldn’t be such a barrier of entry. …


Social Media — What's the name that comes to your mind when you read that? Let me guess. Instagram, WhatsApp, or Facebook are one of those surely? I think that says something. Monopoly? Check. Anti-competitive? Check. We have ourselves a giant, evil corporation. Now, unlike the movies, it isn't made of mean folks in black jackets or shady guys wearing face-masks (wait, no), in fact, it's some pretty great engineers who love what they do. And while most of them aren't evil and most of them don't work with Facebook's agendas in mind, they add up to run this social…

Anshuman Pati

Android enthusiast, interested in consumer tech, ethics in tech and writing about all of that.

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